Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India

Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue that growth across MEIA (Middle East, India & Africa).Before moving to Dubai, Dore had a decade of experience in marketing automation and Salesforce in the UK and across Europe.“With the predicted spend in the UAE for cloud computing set to reach $800M and an estimated 11,000 jobs to be created in the Salesforce ecosystem by 2024, Dubai will be a key hub for Salesforce in the region, and Horizontal are in an excellent position to partner with brands on their Salesforce journey,” says George Smith, Regional Managing Director, MEIAIn his previous role, Dore was Marketing Practice Head for the EMEA region at Appirio, a tier one Salesforce consulting partner. In this role, he oversaw the growth of the practice across the EMEA region and built a team in four European countries. He was critical in overseeing and leading large-scale digital transformation programs.“I am excited to utilise Horizontal's already excellent reputation in the region and combine this with new service line offerings to grow the team here in the Middle East,” says Dore. “Our goal is for Horizontal to become the primary Salesforce partner, initially in the Middle East and India, but expanding to Asia too.”