Composable DXP comes to Jordan with the Sitecore User Group Middle East & Africa


DUBAI, United Arab Emirates, 23rd June 2022 – Horizontal Digital is pleased to announce it is sponsoring the next Sitecore User Group Middle East and Africa (SUGMEA), themed “Accelerating Digital Transformation with Composable DXPs”.This event features an exciting lineup of speakers from Sitecore, Tanasuk, Horizontal, and Microsoft who will be speaking on Sitecore’s most recent acquisitions, including Sitecore Send and the rise of Composable DXPs. Talks will focus on how Sitecore is building its composable stack and what some of the new acquisitions mean for customers and partners. After the $1.2bn investment from Sitecore into the stack, it will be great to hear from partners who are working with the new products such as Sitecore Send and listen to some customer use cases. The event in Jordan will also feature a special Sitecore Most Valuable Professionals (MVPs) MEA awards ceremony for the first time, hosted by Tamas Varga, Sitecore’s Director of Community Programs. Sitecore MVPs are awarded for their exemplary focus on Sitecore and their commitment to helping the community thrive through support, mentoring, and active participation in the growth of Sitecore. Dharmesh Harji, Regional Marketing Director MEIA at Horizontal Digital, commented “We’re excited to attend the first Sitecore MVP award ceremony for SUGMEA and celebrate those MVPs who have demonstrated great effort and dedication to the Sitecore community. What makes this even more exciting is that it’s taking place in Jordan. We’re really looking forward to meeting the wider Middle East Sitecore network as well as familiar faces.” Moatez Habayeb, Sitecore’s MEA Marketing Director, commented “We feel excited to witness the growth of the Sitecore User Group and the enthusiasm around digital experience technologies in the MEA region. Seeing SUGMEA expand and visiting new places just goes to show the increasing demand in MEA for digital experience platforms like Sitecore which brings with it a rich community of talent, skills, and knowledge sharing.” SUGMEA will be taking place at the Grand Hyatt Amman on 7th July 2022. The event is being supported and sponsored by Tanasuk, Horizontal, American Eagle, and SearchStax. Royal Jordanian has provided a special travel code to offer reduced flights for anyone attending SUGMEA from the UAE, KSA, India, Egypt, and Greece. For more information on SUGMEA and to register for the event, click here: About Horizontal Digital  Horizontal Digital is an experience-forward consultancy that invests in understanding the needs, wants, and ambitions of customers through the data unlocked across every digital experience and engagement. Founded in 2003, Horizontal is an award-winning global Sitecore Platinum Partner with more than 100 enterprise customers. With its incredible teams of strategists, creatives, UX, Sitecore developers, and Data scientists; all supported by 12 Sitecore MVPs, and 70+ Sitecore certified consultants in 7 locations across the globe, the company offers key services in Digital Strategy, Creative, UX, Agile Engineering and DevOps. Horizontal Digital is headquartered in Minneapolis, MN, with a global presence in Dubai; UAE, Bengaluru, Vadodara, and Pune, India; and Kuala Lumpur, Malaysia. www.horizontaldigital.comAbout SUGMEA  SUGMEA is the Sitecore User Group in the Middle East and Africa. The community group was created in 2018, with the goal of facilitating both digital and physical spaces for Sitecore experts, developers, customers, users, and anyone of interest in Sitecore technology to come together and engage in meaningful conversations. The user group also holds semi-annual physical events for the community to physically get together and share and grow their knowledge on the latest Sitecore solutions, news, and trends.